2 items audited

Cheapest Breakfast & Cereal per oz — store vs Amazon, trip included

Same breakfast & cereal brands you'd grab off the shelf — priced per oz from real recorded orders, with the drive and your time charged to the store side of every receipt.

$/unit = the price per oz. It’s the number that survives shrinkflation.

Ranked by recorded price per oz — lowest first
ItemSize$ / ozRecorded
Cheerios Veggie Blends Breakfast Cereal, Apple Strawberry…Single$0.258 mo ago

Recorded prices from real orders and periodic re-checks — not live quotes. Tap any item for the full receipt.

Breakfast & Cereal, honestly

What's the cheapest breakfast & cereal per oz we've recorded?

Cheerios Veggie Blends Breakfast Cereal, Apple Strawberry, Made with Fruits and Veggies, Family Size, 18 oz at $0.25 per oz (Single, recorded price checked 8 mo ago). Prices move — every item links out to Amazon to check today's price.

Is it cheaper to buy breakfast & cereal on Amazon or at the store?

For 1 of the 2 breakfast & cereal items we track, the Amazon cart beat the store shelf once the trip is charged in — the drive and your time add about $14.45 to every store run before you buy anything. For the rest we either found the store winning (and we say so) or don't have shelf data yet.

How do you calculate these prices?

Every price is a recorded price from a real order or a periodic re-check, stamped with when we captured it — nothing here is scraped live. The store side of every comparison also carries the trip: 11 miles round trip at 26 mpg plus 52 minutes of your time. You can change every assumption on the trip cost calculator.

Assumptions bothering you? Run your own trip numbers